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Bill Storey and the VOC Research team look forward to utilizing their extensive work experience for your competitive intelligence programs.

William Storey
President and Senior Consultant

Bill founded Voice of Customer Research (VOC Research) in 2008 to help companies win more business and retain more customers through unbiased, in-depth conversations on behalf of VOC Research’s customers. Initially focused on Win/Loss and Customer Satisfaction interviews, the VOC Research team and services have expanded as our customers have partnered with us to help them with other interview and analysis services including Lost Customers, Customer Satisfaction / Retention, Employee Satisfaction, Implementation Delivery, Competitor Battle Cards and Consulting, among others. Bill has applied his varied industry experiences and engaging conversational interviewing skills to personally conduct over 4,500 professional, pre-scheduled conversations and presented over 150 summary analysis presentations with customer leadership teams. 

Prior to founding VOC Research, Bill was a successful Sales Executive in the competitive intelligence industry. Prior to that, Bill was with IDX Systems Corporation, a leader in healthcare information systems, for 17 years where he held various roles including Sales Executive for New and Existing Accounts, Implementation Project Leader and Sr. Market Research Analyst. In the latter role, Bill managed the New Business, Lead Generation and Win/Loss programs for all IDX products and services. In the Win/Loss role, Bill scheduled, completed and summarized over 600 interviews with decision-makers at numerous customers and prospects. Subsequent summary presentations to internal leadership teams helped IDX continue to grow its business before eventually being acquired by GE Healthcare.

Bill is an experienced and entertaining presenter who has shared actionable results to various company leadership teams including Executive Leadership, Sales and Marketing, Business Development, Client Services and Customer Success Teams.

Bill earned his Bachelor of Arts degree in Administrative Science / Business from Colby College in Waterville, Maine.

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