Win More Business.
Retain More Customers.
Voice of Customer Research (VOC Research) provides competitive intelligence services to help you win more business and retain more customers.
We specialize in professional, pre-scheduled and unbiased conversations with key decision-makers at your customers, prospects and intermediaries to gather their opinions, sentiments and voice of customer feedback regarding your company’s and your key competitors' products and services.
VOC Research provides actionable intelligence and results so you can act on our findings in a timely manner.
Win Loss Interviews & Analysis
Customer Satisfaction &
Retention Interviews & Analysis
Lost Customer (Churn) Interviews
Merger & Acquisition
Due Diligence Interviews
Employee Satisfaction Interviews
Competitor Battle Cards
As CEO of a large company, understanding exactly what is happening in the field can sometimes be elusive... The voice of the customer program, especially the win-loss analysis, filled this void for me. Bill Storey and his team provided structured output which was unvarnished and invaluable. The data kept senior management connected with the sales force and "in touch".... This is a "must have" capability for a CEO that really cares about his/her customers.