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B2B Competitive Intelligence Company


B2B Competitive Intelligence Company

Voice of customer research is an important competitive intelligence methodology, and it's also the name of our B2B competitive intelligence company. 

In 2008, Bill Storey founded "VOC Research" to help companies such as IBM, Liberty Mutual, Harvard Pilgrim Healthcare and Verafin with their B2B business success. 

Customer Retention Analysis for Competitive Intelligence Firms
Competitive Intelligence Program for B2B Businesses
Win Loss Analysis Template for Competitive Intelligence Programs

Bill's expert, unbiased conversations with key decision makers at these and other companies' customers, prospects and intermediaries proved highly successful in helping them win new business and minimize losses.  

Today, VOC Research's services have evolved to include

VOC Research's comprehensive competitive intelligence offerings fulfill the diverse needs of dozens of clients in various industries.

Bill Storey looks forward to utilizing his expertise for your B2B competitive intelligence needs.

Learn more about Bill Storey.

B2B Win Loss Analysis for Competitive Intelligence Research


B2B Competitive Intelligence Firms

While many B2B businesses recognize the need for voice of customer research, they overlook the advantage of using an impartial consultant with a proven track record over their own internal teams or CRM system.

We Offer Our Clients

No Internal Bias


Years of Experience

Proven Track Record

Value & Return on Investment

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