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B2B Compeitive Intelligence Professional


voice of customer research consultant
competitive intelligence program for customer retention analysis
win loss analysis template for voice of customer research
Competitive Intelligence Firm for Churn Analysis

B2B Competitive Intelligence Professional

William Storey

President and Senior Consultant

Bill Storey founded Voice of Customer Research (VOC Research) in 2008 to help companies win more business and retain more customers through unbiased, in-depth conversations with key decision-makers at their customers, prospects and intermediaries. Initially focused on Win Loss Analysis and Customer Satisfaction interviews, the VOC Research team and services have expanded to include Customer churn Analysis, and Customer Retention Analysis

Bill Storey is a competitive intelligence professional and win-loss analysis consultant.

Bill has applied his varied industry experiences and engaging conversational interviewing skills to personally conduct over 5,000 professional, pre-scheduled conversations and presented over 250 summary analysis presentations with customer leadership teams. 

Prior to founding VOC Research, Bill was a successful Sales Executive in the competitive intelligence industry. Prior to that, Bill was with IDX Systems Corporation, a leader in healthcare information systems, for 17 years where he held various roles including Sales Executive for New and Existing Accounts, Implementation Project Leader and Sr. Market Research Analyst. In the latter role, Bill managed the New Business, Lead Generation and Win/Loss programs for all IDX products and services. In the Win/Loss role, Bill scheduled, completed and summarized over 600 interviews with decision-makers at numerous customers and prospects. Subsequent summary presentations to internal leadership teams helped IDX continue to grow its business before eventually being acquired by GE Healthcare.

Bill is an experienced and entertaining presenter who has shared actionable results to various company leadership teams including Executive Leadership, Sales and Marketing, Business Development, Client Services and Customer Success Teams.

Bill earned his Bachelor of Arts degree in Administrative Science / Business from Colby College in Waterville, Maine.

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B2b Competitive Intelligence Firms

While many B2B businesses recognize the need for voice of customer research, they overlook the advantage of using an impartial consultant with a proven track record over their own internal teams or CRM system.

We Offer Our Clients

No Internal Bias


Years of Experience

Proven Track Record

Value & Return on Investment

B2B Voice of Customer Research


I was looking to better understand why customers were leaving our service.   We had a very complex service offering and were looking for an expert in our industry.  We decided to use VOC Research and have never regretted the decision. The data they gave us helped to restructure our service, which in turn increased our retention rate.   It's a great organization and one that I would highly recommend.”

VP of Managed Services - (Cox Automotive)

B2B Customer Retention Specialist
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B2B Win Loss Analysis to Win More Business
Customer Churn Analysis to Win More Business
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Competitive Intelligence Firm for Voice of Customer Research
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