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B2B Customer Satisfaction and Retention


B2B Customer Satisfaction & Retention

Bill Storey of VOC Research specializes in helping B2B companies like IBM, WordPress and Harvard Pilgrim HealthCare win more business and retain more customers.


He does this by conducting interviews and analysis in four key areas of competitive research that, when expertly addressed, result in profound results and return on investment for his B2B clients. 

One of the most important services is Customer Satisfaction Analysis.

voice of customer research consultant
competitive intelligence program for customer retention analysis
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Competitive Intelligence Firm for Churn Analysis



  • Aims to gauge current custome overall happiness with the products, services, and experiences provided by a company.



Scroll down the page or click on the links below to learn more about B2B Customer Satisfaction Analysis and why it's important for the long-term success of your company.

B2B Customer Satisfaction Analysis

What is Customer Satisfaction Analysis?

Customer Satisfaction Analysis involves the systematic gathering and analysis of feedback from business customers to assess their satisfaction levels with the products, services, and overall relationship with a B2B company. The goal is to understand how well the company is meeting the needs and expectations of its business clients and to identify areas for improvement.

What is Customer Satisfaction Reseach
Customer Satisfaction Research

B2B Customer Satisfaction Analysis:  The Objective

The primary goal of Customer Satisfaction Analysis is to measure and understand how satisfied your customers are with your company's products, services, and overall experience.

B2B Customer Satisfaction Analysis: The Scope

Customer Satisfaction Analysis typically involves interviewing and collecting feedback from current customers to assess their level of contentment. It may encompass various touchpoints, such as product usage, customer service interactions, and overall brand perception.

B2B Customer Satisfaction Analysis: The Questions

  • How satisfied are your customers with your products/services?

  • What aspects of your customers' experiences are particularly pleasing or dissatisfying?

  • Are there specific features or services that your customers would like to see improved?

B2B Customer Satisfaction Survey

The Importance of Customer Satisfaction Analysis

& Hiring the Right Consultant

Customer Satisfaction Analysis is vital for B2B companies as it unveils client expectations, strengthens relationships, and guides strategic improvements.


Hiring an expert like Bill Storey of VOC Research is crucial for the long-term success of Customer Satisfaction Analysis for unbiased analysis, ensuring impartiality, and leveraging years of experience to interpret nuanced B2B dynamics.


Experts like Bill provide invaluable insights, helping your company adapt strategies, refine offerings, and enhance customer service. Their impartiality and seasoned perspective contribute to more accurate assessments, fostering long-term client satisfaction, loyalty, and a competitive edge in the B2B landscape.

Expertly executed Customer Satisfaction Analysis and Interviews will help your company:

Importance of Cusomer Satisfaction Reserch

B2B Customer Satisfaction & Retention Research

In conclusion, expert-led Customer Satisfaction Analysis and Interviews serve as indispensable tools for businesses seeking to elevate customer experiences and reduce customer churn.  

High customer satisfaction correlates with increased customer loyalty, positive word-of-mouth, and repeat business, contributing to your company's long-term success and competitiveness.

By leveraging the expertise of a seasoned, personable professional like Bill Storey of VOC Research to navigate your customer satisfaction dynamics, you can uncover actionable insights, drive strategic improvements, and foster lasting relationships with your customer base.


Bill's objectivity, and strategic acumen elevate the Customer Satisfaction Analysis process, ensuring that the insights derived are comprehensive and will propel your company towards enduring success in its competitive landscape.  

Read testimonials from our satisfied B2B customers here.

Conclusion Customer Satisfacton Research
Voice of Customer Research Logo


B2B Competitive Intelligence Firms

While many B2B businesses recognize the need for voice of customer research, they overlook the advantage of using an impartial consultant with a proven track record over their own internal teams or CRM system.

We Offer Our Clients

No Internal Bias


Years of Experience

Proven Track Record

Value & Return on Investment

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