VOC Research specializes in professional, pre-scheduled and unbiased conversations with key decision-makers at your customers, prospects and intermediaries to gather their opinions, sentiments and voice of customer feedback regarding  your company’s and your key competitors' products and services. Our expertise in B2B VOC services will help you win more business and retain more customers.

Our services and deliverables are listed below.  Contact us to see how VOC Research can help you.

Implementation Interviews & Analysis 

We interview your customers during and after the implementation process to help you monitor the progress and success factors of the project.

Our Services

Win Loss Interviews & Analysis

We interview key decision makers at the organizations where you recently won or lost new business to determine the factors that led to each decision. We then analyze the interviews to identify trends and actionable intelligence to help you win more business.

Customer Loyalty & Retention Interviews & Analysis

We interview your customers to determine their likelihood to renew or defect to a competitor so you can identify and react to any comments, issues or enhancement ideas in a timely manner.

Customer Satisfaction Interviews & Analysis

We interview your customers to gather their unbiased satisfaction, loyalty and renewal sentiments, allowing you to identify and react to any comments, issues or enhancement ideas in a timely manner.

Lost Customer Interviews & Analysis

We interview your former customers to determine the unbiased reasons they decided to go to another company. We then help you learn what it may take to win back their business in the future. Most importantly, we help you understand how to prevent other customers from leaving for similar reasons.

Employee Satisfaction Interviews

We interview your employees to gain their confidential insights on topics of your selection such as the impact of a recent merger, corporate restructuring or company morale in general.

Corporate Sponsorships & Event Follow-up

We interview the attendees after your conference or hosted sponsorship event to gather their feedback on the event. This helps your company learn from their experiences and suggested improvements to future events and sponsorships.


Do you have other market research needs that we can satisfy for your company? Contact us to see how VOC Research can help you.

Our Deliverables

Interview Snapshot Report

An individual summary of each completed interview that includes an Executive Summary, complete responses for all questions and our Analyst Summary.

Format:  Word Document (PDF)

Presentations & Consulting

Summary presentations are available either on-site or via Web cast

Program Summary Report

A summary of a group of completed interviews showing themes, gaps, trends and recommendations for action.

Format:  PowerPoint

Data Export

A report that includes demographic information and all qualitative and quantitative interview responses for your program.

Format:  Excel


Competitor Battle Cards  

We gather intelligence from primary and secondary sources to prepare an actionable report on your toughest competitors to help you better prepare for future competitive opportunities.

Lead Generation

We help you identify and pre-qualify new business opportunities for your sales team to pursue.